Monday, 28 February 2011

Unbranded Magazine: new reflects old

Piece of design on old and new


New styles will always reflect old ones, because nothing can be entirely uninfluenced by the past. Fashion, art, design, music, architecture: it’s all ideas taken from old ones (classics or forgotten wonders) and mashed up into something else. Why? It’s either because the world has run out of fresh ideas, or, the old ones were just so good that now, we don’t feel we can do anything better. We just copy (cmd+c), paste (cmd+v), then shuffle (ideas are like songs on itunes). Technology makes things easy. We should think of something to make creativity more of a challenge- that’s when it gets fun. 

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